470,000 new users download the app in 2020
Online shopping grew exponentially in 2020. With COVID-19 safety protocols in place, Ritchie Bros. attracted record numbers of bidders last year, including a record number buying online through our mobile application.
In 2020 more than 470,000 new users downloaded the Ritchie Bros. mobile app, which is up 78% year over year. PriorityBid proved especially powerful through the mobile app in 2020, as 160,000+ PriorityBids were placed through the app last year. Today, mobile app users represent approximately 30% of users of rbauction.com.
“Our mobile application is already one of our most important tools for customers, enabling them to quickly and easily search, virtually inspect, and purchase items no matter where they are,” said Matt Ackley, Chief Marketing Officer, Ritchie Bros. “Last year our customers ‘watchlisted’ more than 3.7 million items through our mobile application in 2020. With our app, you have a world of equipment at your fingertips.”
Top 5 mobile app purchases in 2020
More than 24 million equipment searches and 30 million items were viewed by customers in our mobile application in 2020. Here are the top equipment searches and the top 5 items sold through our live Ritchie Bros. Auctioneers events last year:
Top 5 items sold through the mobile app in 2020:
2018 Kenworth T800 T/A tri-drive w/ a Terex Crossover X08 boom truck - US$390,000
2018 Tigercat 880D processor - US$380,750
2018 Tigercat 880D short wood log loader - US$376,900
2013 Link-Belt HTC86100 100-ton 8x4x4 hydraulic truck crane - US$350,000
2018 Caterpillar 966M wheel loader sold for US$325,000
Top keyword searches:
Top equipment category searches:
Download and start searching today
More than 30,000 items have already been consigned to Ritchie Bros. sales channels in 2021. Download the Ritchie Bros. mobile app today and start searching for the next item for your fleet!
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